Persona

Persona is an American independent streetwear label built around heavyweight, handmade, acid-washed apparel. 100% French Terry cotton hoodies, zip-ups, and longsleeves (300–450 GSM), waxed and distressed 16 oz denim, cargo pants, and in-house jewelry — every piece finished by hand so no two are exactly alike. Signature drops include the Spider, PERS6NA (Persona × Slump6s), Nocturne, Berserker, and Resurgent collections.